WE ARE SOSA
Born from compassion. Built with purpose. Powered by those who care.
SOSA is our AI — the layer behind every Tourist SOS product. Built to handle what AI does best, so our team can do what people do best.
This is MY OUR STORY
Before Tourist SOS, I spent 15+ years coordinating international medical evacuations and emergency response across Southeast Asia — moving pilots, nurses, physicians, receiving hospitals, insurers, and immigration authorities across languages and time zones. That was just another day at the office. Until one night, it wasn't.
One night, I received a call from a wife and mother of two. Her husband had suffered a C-3 spine fracture while on vacation in a country where the local hospital couldn't perform the surgery he needed. The insurance company wasn't responding. The family didn't have the funds. My leadership team was unavailable.
Trauma-capable care is rare—and in many tourist destinations, systems for these emergencies simply are not adequate. Without intervention, he faced a life of paraplegia.
Without payment secured, a medical team mobilized at 3 AM. A receiving facility was briefed and ready. Hours later, the patient was on a path toward the care that could change his life trajectory and mine.
The next morning, I faced the consequences. Leadership told me: "You can save one life today, but then you'll be out of business and won't be able to save ten lives tomorrow." Here I was thinking I did something good.
Two weeks later, I delivered the left-behind luggage to a rehabilitation center. His wife insisted I see him. It was the day he was expected to sit up for the first time.
When I walked in, the therapist told him I had arrived. He couldn't directly look at me from the angle of the bed. He said: "I will stand for him." They told him it would be weeks before he could stand.
He did it anyway—shaking, breathing hard, holding the walker—he stood. Then he turned toward me, with tears of both pain and gratitude running down his cheeks and said: "Thank you. I'll be able to hug my kids again."
That moment changed my trajectory.
Tourist SOS exists because emergency care shouldn't depend on luck, language, business ideals, or delays. We build the operational layer that helps clinics, responders, and travelers do things better—so emergencies don't become disasters.
Juan Antonio ("Johnny")
Founder, Tourist SOS
Every year, millions of tourists face medical emergencies abroad with fragmented, uncoordinated care systems. When Abraham needed life-saving spine surgery, I witnessed firsthand how broken these systems are—and how human compassion can bridge the gaps.
We built SOSA — an AI assistant that sits between travelers, hospitals, insurers, hotels, and transport providers. SOSA handles intake, triage, provider matching, insurance verification, translation, and case coordination — replacing phone trees, WhatsApp groups, and spreadsheets with one conversation. Pre-AI, a small team could not operate across four customer types simultaneously; SOSA changes that math. Technology handles the complexity. People handle the care.
Four surfaces, each built for a different side of the same problem. SOS Travel gives travelers emergency support and hospital coordination from their phone. SOS Pro gives clinics, hospitals, and transport providers patient management, billing, and claims processing for international cases. SOS Safe gives hotels, resorts, and tour operators the tools to manage guest incidents professionally. Command Center is the internal operations platform our team uses to coordinate cases across the network — available to insurance and integration partners on invitation. Together, they close the gaps that exist when a tourist has a medical emergency far from home.
Systems should serve people, not the other way around. We build for the worst moment of someone's trip — when they're injured, confused, and far from home. Every decision we make starts there. If it doesn't make that moment better for the patient, the provider, or the family, we don't ship it.
Start where the pain is sharpest — tourists in medical crisis with no clear path to care — and build outward. Give providers tools that reduce unpaid cases. Give insurers real-time verification that cuts fraud and processing time. Give destinations the infrastructure to protect visitors. Each side of the network makes the others stronger. We grow through partnerships, not volume alone — backed by patented coordination architecture across the platform.
Partnerships That Save Lives
Technology With A Human Touch. Together is a good place to be.
The minds behind the mission
Juan Antonio
Juan Antonio
Founder & CEO
PERSONALITY TRAITS
Curious, Imaginative, Friendly, Self-deprecating
Every system has a human behind it. Juan Antonio designs how each platform thinks, what it knows, and when it escalates. The infrastructure runs continuously — but the architecture, oversight, and final calls stay human.